Since the new century, especially since 2010, China's water park into the fast development track scale. Currently China's large and medium-sized water park, a total of about more than 240, which in 2010 after the completion of operations accounted for more than 80%, and according to incomplete statistics, the current plan to build large and medium-sized water park, there are more than twenty. In spite of this, the total quantity and per capita possession of the water park in our country still has a considerable gap compared with the great power of the water park. The world's first water park in the United States, for example, the United States has the world's largest and most concentrated water park market. Now, the more than 800 water park, and every year there are more than ten water park opened. Compared with China's population size, the rapid growth of the per capita income and the development of the general public leisure entertainment needs, obviously, China's water park industry has a very broad potential to explore.
With the rapid increase in the number of construction area is the rapid expansion. According to the statistics of the collected data, 2010 years ago, China's large and medium-sized water park construction area close to 6000 acres, and 6 years from 2010 to 2015, this figure reached more than 35000 acres is before construction area of more than five times.
2 brand building has achieved some success, and there is still a significant gap between the developed countries
At present, China's water park brand building has made some progress, there have been a number of influential large and medium-sized water park. But it needs to be pointed out that, compared with the developed countries in the water park, the brand building of China's water park still has a huge gap. In Guangzhou, Beijing, Shanghai as an example, with the influence of a huge water park only a: is Guangzhou Chimelong water park, Beijing Water Cube leisure park, Shanghai Happy Valley Maya beach water park. And the rest are regional brands or regional brands. For example, Chengdu aromatic water park and a global center of Chengdu Paradise Island Water Park influence mainly limited in the southwest of China, especially in the Chengdu Chongqing region.
3 the regional concentration is obvious, but the concentration is lower.
With 2000 years before our country water park, especially large and medium-sized water park, mainly concentrated in a few provinces the situation is different, at present in China except for Tibet, Qinghai, Gansu and Ningxia provinces, autonomous regions, minority, have large and medium-sized water park distribution. Despite this, the phenomenon of geographical concentration is still there, which has a large and medium-sized water park up to 6 provinces, which accounts for about half of the total number of existing large and medium-sized water park.
From the zone distribution, the eastern part of the large and medium-sized water park the largest proportion of more than half of the number of the country, nearly equal number of central and western regions, and in the Northeast while the water park is more popular, but the provinces is less, and with the other three areas compared, also had the lowest number of. This kind of distribution is consistent with the market consumption of water park.
4 outdoor type to occupy the mainstream, but there are regional differences
The water park can generally be divided into indoor, outdoor and indoor and outdoor and stylish. China's current large and medium-sized water park, the outdoor type is the main body, which accounted for about 80% of the total large and medium-sized water park on the total. The second is indoor, indoor and outdoor is the minimum number and type, the proportion of large and medium-sized water park about 5% of the total.
The type distribution of large and medium water park in China shows some differences in different climatic zones. This difference is reflected in the appearance of the room on the water park. The climate in the north of China is relatively cold in winter, and the number of the exterior water park is significantly lower than that in the south.
5 diversification of investment entities, a number of leading enterprises began to appear
Compared with before 2000, including water park, including the theme park covers an area, investment scale, brand promotion. An influx of more investment and capital into the construction of the water park, the investment of the main including state-owned enterprises, private capital, international giants such as. On the one hand, due to the rapid growth of the market, some enterprises to invest in the park in the water accumulated capital, also gain experience, also created the brand, and in different cities began the replication and expansion of the brand, to become the national leading enterprises. These enterprises are private enterprises, as well as state-owned enterprises. Which, in comparison with the representative enterprises such as Chengdu Tianyou, after successfully created the British Dead Sea, one after another in some cities developed several water cube leisure park; and as the OCT Group and Shenzhen Huaqiang group, their water park brand has been extended to many cities across the country.
6 the level of domestic production of water park equipment continues to improve, there have been a number of representative equipment manufacturers
In the water park in the early stages of development, due to the water park equipment manufacturing industry is relatively weak, many large and medium-sized water park project to bring in a large amount of foreign high-tech water recreation facilities, making China's domestic water park huge economic leakage. Part of the local water park operators and water park equipment manufacturers, in recent years, began to develop with independent intellectual property rights of water recreation facilities, so as to continuously improve the level of domestic water park equipment, a group of representative water park equipment manufacturers.
7 to encourage the introduction of relevant policies, laws and regulations and standards continue to improve
As a special entertainment industry, water park has higher requirements on safety and quality of service, and the construction of relevant laws and regulations and standards system will be
