Water park overall industry growth will certainly be gradually reduced, as the GDP growth rate, it is impossible to always maintain a two digit growth, the industry development will enter a low speed, steady, healthy development of the new normal.
Two trends: small park, the public market
Similar area symbol type, size large water park project (such as Changlong Water Park) will certainly be more and more small, small, professional type, subject type water park will gradually become the main investment in the construction of, the focus of the market gradually formed.
Three trends: urbanization, personalization
A second tier cities in the domestic consumer market will gradually become saturated, new projects, especially large projects will be gradually reduced. Domestic three or four lines of urban residents on the water park's demand will gradually become the mainstream of the consumer market, water amusement market gradually urbanization, miniaturization, personalized.
Four trends: composite type, subject type
Original traditional, popularization, the scale of the various water park is gradually losing market competitiveness and consumer appeal, and will gradually enter the water park equipment update, function orientation, recreation experience, business model, such as a full range transformation and upgrading. At the same time, personalized, composite, theme water park will gradually become a highlight of investment consumption, water park market will be more refined, the format will be more rich and diverse, the experience will be more personalized exclusive.
Trend five: functional integration, quality upgrade
Product function will gradually from a single, simple development into multi feature fusion, a variety of experience superposition times, product quality will also be from the low-end, extensive Jingliang fine, personality quality full transition to upgrade; market positioning more regional, personalized, professional and from the domestic market mainly turn to both domestic and international markets.
Six trends: professional manufacturing, personalized custom
Water recreation industry will face a new multiple challenges and comprehensive industry reshuffle, varieties of a single, simple performance, low quality, smaller scale, management extensive type of water park equipment manufacturers will gradually be professional, personalized, composite, high technology manufacturers for generation, water amusement enterprises will also gradually into the customization, compound marketing for the characteristics of the water park 2.0 era.
