1 brand and market reputation
Tourists choose water park first choice brand and market reputation, famous brand and good reputation in the market usually represents advanced products, quality of service and security and comfortable environment, so it becomes a purchase decision-making the primary factor affecting. Water park to enhance market reputation and brand recognition is mainly through three ways, one is independent business park usually depends on the size and uniqueness become the market leader; the second is through high quality enterprise culture and standardization of services to achieve the brand expansion and upgrade; the third is combined the famous chain brand of leisure and holiday, for example, the water park was built in the hotel brand, to enhance the visibility of the brand.
2 unique and unforgettable entertainment experience
Tourists in the water park to seek joy, relaxation of the entertainment experience, the warm atmosphere of family gatherings, the pursuit of the weekend or holiday family can enjoy the opportunity to play together. And these demands mainly through the rich water amusement equipment, various family activities are met. In the water park in the early stages of development, market leader depends mainly on the scale of victory, and create a unique theme of the environment, to buy the latest water recreation equipment, but in the development of the market to a certain maturity, also need to seek unique competitive strategy outside the competition scale. For example, a new type of water amusement equipment, as well as the unique experience of music, lighting and audio and video and so on.
3 clean environment, high security
Due to the special nature of the product, the water park has a high demand for clean, safe and comfortable water environment, especially for children. So successful indoor water park will be the environment clean, comfortable, safe as a core competitiveness to build.
4 types and quality of supporting facilities and services
With the increase in the discretionary time and disposable income, visitors will increasingly be satisfied to the single form of recreation, they will in catering, sightseeing, shopping and entertainment put forward more and more high requirements. Therefore, the types and quality of facilities and services will play an increasingly important role in the attractiveness of the water park.
5 convenience
When the water park quantity to achieve a certain scale, competition, in addition to the small number of industry leading, most of the water park will be difficult to become a tourist destination, they will be on holidays drive or in the famous tourist area, holiday to holiday tour visit the nearby water park. Therefore, convenience of location will is future a considerable part of the water park, obtaining the core elements of the competitive advantage, and metropolitan area or a famous scenic spot, the resort will is difficult to become the main destination of Water Park cloth access preferred.
