1 "the biggest and best" is still the direction of development of the industry leader
In order to maintain freshness increase the rate of revisit, water park will be increasing novel more complex entertainment project (for example surfing pool, pool, children's activity area, and more complex water slide), the continuous update water recreation facilities and recreation projects. The expansion of the new project to make the scale of the park continues to expand, and from the existing development situation at home and abroad, the largest and most advanced water park in the market is indeed better performance. These industry leaders will focus on the market size of the city and famous scenic spots, resorts, and even their own direction to the national or regional development. In the value chain, they will extend the value chain upstream and downstream, forming a set of entertainment, leisure, tourism, catering, accommodation and shopping as one of the super entertainment complex.
2 chain operations will become the main way of expansion
Under the development trend of current our country economy the new normal, with the increase of our country's support for the development of the tourism industry and tourism industry rapid development brings huge amounts of money into, some with sufficient funds to the water park will quickly brand expansion. Among them, chain business will is main way to expand. The expansion rate of some chain brand will be greatly increased. This aspect will lead to the entertainment project, water park equipment and services standards convergence, but on the other hand, the blank space on the map of China's water park will be quickly reduced.
3 characteristics and light assets of the water park will be the development of regional and regional water park on the mainstream
On the one hand, they will market positioning for local or neighboring markets, in the water park equipment and project value characteristic, make every effort to bring unique experience to the visitors, and more integrated into the local culture, in order to meet the local and surrounding residents fragmentation entertainment needs of. On the other hand, they may only water park investment, land leasing, and relevant local or chain enterprises joint, such as hotels, spas, restaurants and other enterprises cooperation, work together to meet the diverse needs of tourists, and unlike asset heavy water park as their own to create a variety of formats.
4 fierce competition in the industry will be greatly increased, opportunities and crises coexist
First, with the effect of making money, more and more investors into the industry of water paradise, lower part of the market demand and quality defects have been exposed, investors need a fresh mind and scientific decision-making, never blindly follow the trend of investment; secondly, with the release of ordinary Chinese entertainment consumer demand, the international theme park giants will pay more and more attention to the Chinese market, such as the United States Disney such a global leader has or will continue into the Chinese market. And the overall situation of the Chinese theme park and water park. Although we have made great progress, some of the leading industries also formed some of their own core competitiveness, but on the quality and degree of internationalization distance these international giants are still gaps, which will lead to China's water park leading position competition unprecedented fierce. Also water park will become more and more internationalized, except the earliest to enter the Chinese market two or three internationally renowned enterprises, more foreign water park equipment manufacturers, the water park management company and new interactive swimming recreation projects also began to enter the Chinese, the Chinese water park market brought a new perspective, also has further aggravated the degree of competition in the market. The pattern of competition in the future will be a lot of survival of the fittest situation.
